Passion | Experience | Continuous Learning & Development
Digital Marketing
With over 10 years of experience in digital marketing, I have successfully managed multi-platform campaigns, boosted web traffic by 37% through strategic website redesigns, and increased profits by 18% by pioneering virtual courses, showcasing my expertise in SEO, SEM, social media marketing, and content strategy.
Content Writing
In content creation, I have crafted compelling press releases, blog posts, marketing materials, and corporate communications for diverse industries, delivering high-impact content that boosted web traffic by 12.5%, increased profits by 18%, and earned recognition for award-winning journalism.
As A Journalist
I am a journalist with over a decade of experience, specializing in high-impact storytelling across business, finance, real estate, entertainment, and lifestyle. With a dynamic career spanning Dubai’s fast-paced media landscape, I have honed a versatile approach to journalism, delivering sharp news reports, in-depth investigations, and engaging features with precision and flair.
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I possess a keen eye for detail and a commitment to integrity, exceling at uncovering compelling narratives, whether profiling industry leaders, analyzing market trends, or exploring cultural shifts. My work reflects a global perspective enriched by local insights, a skill sharpened while working in Dubai, a hub of innovation and diversity. Adept at adapting to different industries and audiences, I always consistently meet tight deadlines without sacrificing depth or accuracy.
Beyond hard news, I bring a fresh, vibrant voice to entertainment and lifestyle journalism, capturing the essence of trends, personalities, and artistic movements. With four published books, my storytelling resonates with readers, blending curiosity with polished, publication-ready content. Whether breaking news or crafting thought-provoking features, I focus on journalism informs, engages, and leaves a lasting impact.
Zee Sweto In The News
I Don't Just Write News, Sometimes I Am The News
Sweto: “I Don’t See Why I Should Reveal My Name When Giving Tithe”
Sweto questions the necessity of including personal information on tithe envelopes and explores the potential implications of such transparency …….
Zim Author Launches Book In Dubai
In an interview with The Herald Insight, Sweto said the increase in divorce cases in Zimbabwe inspired him to pen down the book……
Author Goes Online To Reach Out
United Arab Emirates-based and Zimbabwean author and songwriter, Zvakwana Nomore Sweto has taken advantage of the current lockdown…….
Journalist Pens ‘Marriage’ Book
In an interview with The Standard Style from his Dubai base, Sweto said the book acts as a counselling guide that encompasses areas which are affecting today’s ……..
Delve into my professional journey
Discover my professional journey, where passion meets expertise in digital marketing, journalism, content creation, and storytelling, showcasing a diverse range of successful projects and unique insights.